SQLSaturday Orlando Marketing Plan-Part 35

Quick update on registrations. We’re at 287 as of noon on August 15th, not bad. The blue part of the line is Kendal’s forecast. Realistic maybe, but I’m still working on getting to 500!

SQLSaturday Orlando Marketing Plan-Part 34

Tuesday we sent our metronomic email of the week. No huge call to action this week. My schedule called for a BI focus and I struggled to write it, so I changed to something I could write! We added in the reminder about oPASS/MagicPASS meetings, trying to reinforce the SQLSaturday <—> Chapter connection. Remember that […]

Building The SQLSaturday Orlando Marketing Plan-Part 33

More notes, hopefully not repeating any from previous posts! Karla has used the chart showing registration growth as a way to reinforce to sponsors that we’re on track for solid attendance. I suspect it also carries with it the impression that we’re engaged in trying to drive the number up, which is always good for […]

Building The SQLSaturday Orlando Marketing Plan-Part 32

I just paused our first LinkedIn campaign, the one that was based on a functional area of IT in the Orlando area. We had one registration that had “LinkedIn” as the source, so we’ll say we converted 1 click to a registration for certain, possibly a few more. If all nine converted – unlikely – […]

Building The SQLSaturday Marketing Plan-Part 31

No viewed on LinkedIn yesterday. Increased the bid to $5 and now seeing views. Not sure it correlates, but probably. We’re up to two clicks now! I also added two ad variations that haven’t been approved yet. (chart below) The image with “Dimensional Modeling Seminar” went as our “email of the week” today. Finally, the […]

Building The SQLSaturday Orlando Marketing Plan–Part 30

First, a quick update on the LinkedIn advetising campaign. One click so far, no registrations. More views than I expected for a Sunday. I drafted the next message to be emailed out this weekend and sent out for feedback. Good feedback on the first draft, made those changes and more, waiting on next […]

Building The SQLSaturday Orlando Marketing Plan-Part 29

Received an email from LinkedIn that the ad was approved and so far we’ve spent a whopping 83 cents! Not expecting much more tomorrow (Sunday), but will be interesting to see how it does on Monday.

Building the SQLSaturday Orlando Marketing Plan-Part 28

Today at lunch I looked at LinkedIn advertising. I only capture the last part to share here, but you put in a title, short text, and an optional image, then you narrow the geographical area and then pick a functional area OR job titles. LI says that nets out to 23k members in the Orlando […]

Building The SQLSaturday Orlando Marketing Plan–Part 27

Notes: Email with the schedule went out this week, nice bump in registrations – we’re at 229 today Mailed the list twice (bad) because the bulk loaded list is a subset of the attendee list (need to get the criteria for each list) More emphasis on Twitter this week, trying to put up a message […]

Building The SQLSaturday Orlando Marketing Plan-Part 26

More notes: In hindsight it’s easy to see we should have worked on the email template first, then the flyers. Email is our #1 way of communicating and it’s important to try to get as much out of it as possible. My original vision was to show the seminars as “ads” in a right hand […]