Why we need a PASS Sponsor Portal

Major sponsors in our space get hundreds of emails from us each year, all asking for money. Those are all interesting and potentially valuable invitations, but the sheer volume can be overwhelming. Beyond that, sponsors struggle to find the ROI, from picking the swag that draws people to the table to identifying venues most likely […]

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The ROI of SQLSaturday

Following up on my notes about the 2016 SQLSaturday Roundtable I wanted to write more about the ROI of SQLSaturday. I suppose there are many ways to measure it, but I think it boils down to two views: How many people did we train/hours we deliver to our members? That’s what we’re in business to […]

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