Notes: Email with the schedule went out this week, nice bump in registrations – we’re at 229 today Mailed the list twice (bad) because the bulk loaded list is a subset of the attendee list (need to get the criteria for each list) More emphasis on Twitter this week, trying to put up a message […]Read more "Building The SQLSaturday Orlando Marketing Plan–Part 27"
A recent Connector showed the following stats for SQLSaturday for the fiscal year ending June 30, 2014 and mentioned 86 events completed: Impressive numbers to be sure, but are we adding events? Kendal Van Dyke sent me this projection he did while on the Board of Directors: That looks like reasonable growth and […]Read more "The Growth Of SQLSaturday"
More notes: In hindsight it’s easy to see we should have worked on the email template first, then the flyers. Email is our #1 way of communicating and it’s important to try to get as much out of it as possible. My original vision was to show the seminars as “ads” in a right hand […]Read more "Building The SQLSaturday Orlando Marketing Plan-Part 26"
One of the many things we’re discussing going into the 2014 PASS election is what the planned two official campaign events should be. I asked on Twitter yesterday and got some good comments, still looking for more. Last year was (I think) the first year PASS hosted live events, one in a town hall format […]Read more "A Question From The NomCom"
How do you get the boss to pay for training? In my experience you have to: Ask. The boss isn’t sitting around thinking of ways to make your life better Align. Ask for training that is relevant, or show how it is relevant if not obvious Persist. Even if you do a nice clean ask, […]Read more "How To Get The Boss To Pay For Training"
Just the chart today. We’re considerably ahead of previous year registrations for the same number of weeks out. I’m looking at that number every day now!Read more "Building the SQLSaturday Orlando Marketing Plan-Part 25"
We’re at 180 registered so far and we haven’t published the schedule yet! So far so good. We’re on track to have the schedule live at 60 days out, maybe a little bit sooner. For those not attending you don’t get to see our marketing messages, so I’m including screenshots of the last two (one […]Read more "Building the SQLSaturday Orlando Marketing Plan-Part 24"
I was doing some work on the marketing for SQLSaturday Orlando and looked back at the messages we sent last year, and in one those messages I found this under the heading of “Invite a Friend”: “New to SQL Server? Not new, but never been to one of these events and wondering what it will […]Read more "SQLSaturday Orlando–A Message From Last Year Revisited"
I wrote What Is the Hardest Feature to Learn About SQL Server? not really knowing what answer to expect. So far no one topic has risen to the top of the list in the discussion. What about you, have you found some part of SQL really hard to learn?Read more "SSC Editorial: What Is the Hardest Feature to Learn About SQL Server?"
Contrary to the title (by design), Access Disdain is about not automatically hating Access (or it’s users). Clearly Access has limitations, but so do most apps that we give to “average” users and the more industrious ones build stuff because that’s the tool they have (when all you have is a hammer….). I’ve never minded […]Read more "SSC Editorial: Access Disdain"