Registration is 332 as of 8 am on August 26. We added a whopping 40 registrations last week – a very good week! Our standard Tuesday email will go out about 10 am this morning with topics on MVP’s in attendance and lunch. On Friday we’ll have our first “special” email go out to those […]Read more "SQLSaturday Orlando Marketing Plan-Part 39"
I just checked in again on our LinkedIn campaign, had a couple days with good impression counts. We can still only tie 1 registration to all of the LinkedIn effort so far. Keep going, or ? I think I’m going to see if I can change the URL to a tinyurl, don’t know if that […]Read more "SQLSaturday Orlando Marketing Plan-Part 38"
Got this in morning email from Khan Academy. Not sure if I agree that we all can learn anything, but I love the video anyway because the best lesson to learn is that learning takes time, effort, and stumbles. I watch my own kids struggle with this, and think how long it took me to […]Read more "Odds and Ends To Think About"
Busy week, should have blogged about it before the event Did a remote presentation on securing credit card data First time using Lync for remote, not hard to use, but not good to try 10 minutes before hand either (my fault) Camera in the room was nice, had a sense of the place at least […]Read more "Notes on the August 19, 2014 Pinellas SQL Group Meeting"
I just spent a few minutes reviewing the 2015 PASS budget, things that I noticed: Anticipating a change in revenue of 1.1 million. That seems…optimistic IT spend is now $550k, up $150k over 2014. Probably good, but what are we doing with that? Ah, the budget doesn’t say Chapter spend is reduced $50k, from $141k […]Read more "Reviewing the PASS 2015 Budget"
I’m continuing to experiment with the messaging. Without A/B testing (and maybe even with, given the small list size) it’s hard to know what works, or doesn’t. If nothing else we’ll poll on it post event. I have some guidelines: Message every Tuesday. If they read them all good, but even if they don’t, it […]Read more "SQLSaturday Orlando Marketing Plan-Part 37"
I’ve been thinking about this topic for a few weeks, maybe longer. It’s based on the three years I served on the PASS Board, and observations of others who served before during, and after that time. I’m trying to look at behaviors and patterns, not people and personalities, though surely the latter plays a part […]Read more "Being a Volunteer Leader Is Hard"
I read with a bit of despair this post by Denise McInerney this morning. Going forward, it’s just “PASS”. Somehow we’ve transitioned to being a data organization, which I think means big data, Power Query, Sharepoint, Excel, and everything else. I always thought the SQL Server community was plenty big enough without needing to expand […]Read more "The End of The Professional Association Of SQL Server? It Should Be More Than Just An Acronym"
Big news for us in Orlando! On October 15th Mark Souza, General Manager – Data Platform Group at Microsoft, is going to speak to a joint oPASS/MagicPASS chapter meeting. Just having a joint meeting is a big deal, but having Mark as the speaker – hard to believe! The topic? We’ll share more on that […]Read more "Joint oPASS/MagicPASS Meeting Scheduled for October 15, 2014- Featuring Mark Souza In Person!"
Just checked in on my LinkedIn campaign. This is the one that uses job titles. Not a ton of impressions, but I can live with that at this level of targeting. Going to send this off to the team, we might run this longer given the low weekly spend. Tomorrow we’ll send out another update […]Read more "SQLSaturday Orlando Marketing Plan-Part 36"