SQLSaturday Orlando Marketing Plan-Part 39

Registration is 332 as of 8 am on August 26. We added a whopping 40 registrations last week – a very good week! Our standard Tuesday email will go out about 10 am this morning with topics on MVP’s in attendance and lunch. On Friday we’ll have our first “special” email go out to those who have registered, giving them first crack at a seat at our Oct 15 meeting featuring Mark Souza. Looking ahead, next Monday is a US holiday so we’ll push our weekly email to Wednesday morning. First day of the week anything that looks ‘noisy’ gets ignored or deleted all too often.

The oPASS meeting is this week and that will be a chance for Kendal to plug the event, good to hear it from someone different.

Going into September, oPASS & MagicPASS won’t have their normal meeting due to SQLSaturday, so they’ll send out at least one email to their lists. That will be a nice change from the quasi-official email we send out from SQLSaturday. Different tone, different font, different sender – any one of those might drive them to open the email. I’ll be sending a reminder to the Fla group leaders next week asking for a mention at their September meetings, and ONETUG meets again on September 11th, we’ll have at least one person there to talk about the event and hand out flyers.

I’m still  – still – trying to figure out a good way to use what  I have to drive attendance or referrals. Here’s my list:

  • Tshirts. Sized items and we like to order early, so not the easiest thing to work with
  • SQLSaturday Orlando mini towels. We’re ordering a bunch and not sized, so maybe
  • Lunch/Dinner with an MVP (takes coordination of schedule/interest, not easy)
  • Ticket to a seminar (has a hard cost)

I think what I want to do is send another “special” email next Friday that targets those registered to ask for referrals. There’s no support on the site, so I think we’ll use a survey (your name, their name, your email, their email) and try to incent it somehow. Still thinking.

I paused the LinkedIn campaign this morning.  The ad targeted by job title generated 5000 impressions and 11 clicks for a total of $14.63 spent. Overall we’ve spent $65.46 across the the two campaigns. I think we’ll turn it back on  the week of the event and see if a ‘just in time’ message delivery helps.