Building the SQLSaturday Orlando Marketing Plan-Part 25

Just the chart today. We’re considerably ahead of previous year registrations for the same number of weeks out. I’m looking at that number every day now!

Building the SQLSaturday Orlando Marketing Plan-Part 24

We’re at 180 registered so far and we haven’t published the schedule yet! So far so good. We’re on track to have the schedule live at 60 days out, maybe a little bit sooner. For those not attending you don’t get to see our marketing messages, so I’m including screenshots of the last two (one […]

Building The SQLSaturday Orlando Marketing Plan-Part 23

Here’s the latest update on our registrations. We’re still ahead of all our previous events, that’s good, and we’re 2 weeks (or less) from announcing our schedule and I expect that to mark the beginning of the standard spike upward. Looking at this I realize that I don’t know what caused the nice bump at […]

Building the SQLSaturday Orlando Marketing Plan-Part 22

Had our second planning meeting, still trying to complete the email template and realized we had not clearly defined two tasks for this week; finish the template and send out the first promo for the seminars. Easy to get it jumbled on a call, should have caught it in the notes. Not a huge thing. […]

Building The SQLSaturday Orlando Marketing Plan-Part 21

Been busy the past week, not as much time on this as I’d have liked: Received the “retro” flyer with the minor revisions we requested Decided flyers are final in design, just need to get them all into PDF Had our first weekly call and talked about the tempo for marketing. Hope we can get […]

Building The SQLSaturday Orlando Marketing Plan-Part 20

Next week will begin our weekly planning call, so ahead of that (and perhaps a bit later than I should have) I sent out my draft calendar and marketing plan. It was hard to let go, I really yearn for the detail of a full project plan, but that’s just too much to tackle this […]

Building The SQLSaturday Orlando Marketing Plan-Part 18

I’m on vacation this week, but enjoying some quiet time during the day to think a little, going back through my first 17 posts and wishing I had them printed – sometimes marking up a document is good for thinking! First, a recap of key items on the task list so far: Review previous year […]

Building The SQLSaturday Orlando Marketing Plan-Part 17

Didn’t get as much done this week as I’d hoped, but a little luck balanced that out! I do at least a weekly call with Kendal Van Dyke (leader of SQLSaturday Orlando this year) to keep him informed and brainstorm and as of my last update we were still not there on the event flyer, […]

Building The SQLSaturday Orlando Marketing Plan-Part 16

As you can see my third attempt on Fiverr didn’t work out great. I asked for something bold/high contrast and this doesn’t quite get there, at least in a fashion I want to use. The name is mangled and the date seems more important than the “what”. The one thing I do like about it […]

Building The SQLSaturday Orlando Marketing Plan-Part 15

After doing some local exploring of the idea of delivering certificates of completion I don’t think it’s enough of a win for marketing to pursue right now. I think it would be worth doing, especially if a cross-PASS transcript was maintained, but it doesn’t seem like it will be the carrot I need to drive […]