SQLSaturday Orlando Marketing Plan-Part 46

Registration count after some cancellations now at 577, way above my goal of 500. We’ve decided not to spend on LinkedIn this week, our numbers are good and we’re not thinking it would drive a lot. Tough call. I’d like to find out, but agree it’s money we can spend elsewhere. Sent the final message […]

SQLSaturday Orlando Marketing Plan-Part 44

More notes: Registration at 520. Not as big a bump this week as we expected, probably due to the message going out to the unregistered list Tuesday late afternoon, but equally possibly that we’re reached the ones that plan to go. I’m tempted to email again this week, but I think that’s too much. We’ll […]

SQLSaturday Orlando Marketing Plan-Part 43

I’ve got most of the messages up through Sep 27th drafted. Still need to tweak a couple, but close to done. Two messages going out tomorrow, one to the registered list and one to the – wait, yes – the unregistered list, then one on Wed for a call for volunteers We’re at 502 after […]

SQLSaturday Orlando Marketing Plan-Part 42

Reg count at 479. Looking very good for hitting 500! First sponsor sent out a geo-targeted message for us, another one working on it, more to go. We wrote a ‘suggested’ message to decrease the friction. First vendor even sent back open rates on the email! Karla/Shawn dropped in at ONETUG meeting last night to […]

SQLSaturday Orlando Marketing Plan-Part 41

Ah, an interesting week for registrations. We’ve jumped to 426 registered, making my goal of 500 doable. The jump is in part due to timing, in part due to only having mailed to the “already registered” list only last week (a goof on my part). This week we’ll have two messages going on, one to […]

SQLSaturday Orlando Marketing Plan-Part 40

Last week we were at 332, this morning at about the same time we’re at 356. Not bad for a week that included Labor Day. Chart makes it look a little worse than it is, it shows the actual against the goal for the next report period. Here’s the last 4 weeks of […]

SQLSaturday Orlando Marketing Plan-Part 39

Registration is 332 as of 8 am on August 26. We added a whopping 40 registrations last week – a very good week! Our standard Tuesday email will go out about 10 am this morning with topics on MVP’s in attendance and lunch. On Friday we’ll have our first “special” email go out to those […]

SQLSaturday Orlando Marketing Plan-Part 38

I just checked in again on our LinkedIn campaign, had a couple days with good impression counts. We can still only tie 1 registration to all of the LinkedIn effort so far. Keep going, or ? I think I’m going to see if I can change the URL to a tinyurl, don’t know if that […]

SQLSaturday Orlando Marketing Plan-Part 37

I’m continuing to experiment with the messaging. Without A/B testing (and maybe even with, given the small list size) it’s hard to know what works, or doesn’t. If nothing else we’ll poll on it post event. I have some guidelines: Message every Tuesday. If they read them all good, but even if they don’t, it […]

SQLSaturday Orlando Marketing Plan-Part 36

Just checked in on my LinkedIn campaign. This is the one that uses job titles. Not a ton of impressions, but I can live with that at this level of targeting. Going to send this off to the team, we might run this longer given the low weekly spend. Tomorrow we’ll send out another update […]