Minutes of the April 2010 PASS Board Meeting Published

This was a phone meeting on April 8th, 2010, that covered:

  • Possibility of an online track at the 2010 PASS Summit
  • Discussion of changes to by-laws (term limits and others)
  • Possible formats of Spring 2011 event (East coast)

You can read the full minutes here (login required):


We have a meeting on May 13th to talk more about the format of the Spring event. As you’ll see in the minutes I proposed an alternative to the conventional format, something both lower cost and more grass roots feel. Since then I invested a lot of time in describing what that event might look like and how much it might cost, with a lot of help from Jack Corbett & Kendal Van Dyke (yes, it has an Orlando bias for now).

Good idea? Don’t know yet. We’re going to evaluate three different approaches on Thursday and decide on next steps.

Why no details yet? Mainly because it takes some time to make sure proposals are accurate. We’re a bit leery of posting a plan/rate that later turns out to be undoable, want it to be fairly solid. We have leveraged our PASSCAB group for input on the idea, so we’re not totally isolated on our thoughts.

Sharing what I can, more soon!

2 thoughts on “Minutes of the April 2010 PASS Board Meeting Published

  1. If you broadcast a Summit track live over the web, there has to be something in it for PASS. If you’re using it to entice members to attend the Summit next year, then ask yourself what percentage of the Summit’s value is based on what you see in a training room. I would argue it’s a relatively small percent, say maybe 40%, yet the video track would only convey that 40%.

    If you’re going to invest $40k or more in this as a marketing stunt, I would want *every minute* of that feed being chock full of watchable goodness. Take a lesson from broadcast TV – you need an announcer or two in the booth doing live commentary during the dull moments. From the time the applause starts til the time the next speaker says, “Hello, everyone,” there’s a good 15-30 minutes of lulls. You want the video to be just as action-packed as the Summit itself.

    Ideally, I’d have an announcer’s booth in the room you’re going to broadcast, and put a couple of community people in there each day. Have them do interviews with different community members between the sessions, or have them give their take on the session they just watched. It’s not going to be easy – you’re going to have to bribe people to do this – but the buzz would pay off immensely as opposed to dead air, watching people shuffle in and out of the room.

    If you don’t have announcers, you just paid $40k to do a PASS version of C-SPAN.


  2. Brent, I’ll forward that on for consideration, don’t think we see it as a marketing ploy, truly trying to figure out how to reach more, deliver good value, not take away or interfere with Summit activities.


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