I just paused our first LinkedIn campaign, the one that was based on a functional area of IT in the Orlando area. We had one registration that had “LinkedIn” as the source, so we’ll say we converted 1 click to a registration for certain, possibly a few more. If all nine converted – unlikely – […]
Read more "Building The SQLSaturday Orlando Marketing Plan-Part 32"Few things have more impact on our career than job titles. The job titles we’ve held tell future employers a lot about us, and job titles on positions we’re considering are the first visual filter we apply. Titles are the most abbreviated way there is of saying “I do this” or “I want do that”. […]
Read more "SSC Editorial: Titles Matter"One of the better graphics I’ve seen in a Connector that shows the timeline: My thoughts: Should You Run for the PASS Board? How Do You Decide? Encourage Someone You Respect to Run for the PASS Board of Directors How to Encourage Someone to Run for the PASS Board. I’m on the […]
Read more "Apply Now for the PASS Board of Directors"No viewed on LinkedIn yesterday. Increased the bid to $5 and now seeing views. Not sure it correlates, but probably. We’re up to two clicks now! I also added two ad variations that haven’t been approved yet. (chart below) The image with “Dimensional Modeling Seminar” went as our “email of the week” today. Finally, the […]
Read more "Building The SQLSaturday Marketing Plan-Part 31"First, a quick update on the LinkedIn advetising campaign. One click so far, no registrations. More views than I expected for a Sunday. I drafted the next message to be emailed out this weekend and sent out for feedback. Good feedback on the first draft, made those changes and more, waiting on next […]
Read more "Building The SQLSaturday Orlando Marketing Plan–Part 30"Received an email from LinkedIn that the ad was approved and so far we’ve spent a whopping 83 cents! Not expecting much more tomorrow (Sunday), but will be interesting to see how it does on Monday.
Read more "Building The SQLSaturday Orlando Marketing Plan-Part 29"Today at lunch I looked at LinkedIn advertising. I only capture the last part to share here, but you put in a title, short text, and an optional image, then you narrow the geographical area and then pick a functional area OR job titles. LI says that nets out to 23k members in the Orlando […]
Read more "Building the SQLSaturday Orlando Marketing Plan-Part 28"Notes: Email with the schedule went out this week, nice bump in registrations – we’re at 229 today Mailed the list twice (bad) because the bulk loaded list is a subset of the attendee list (need to get the criteria for each list) More emphasis on Twitter this week, trying to put up a message […]
Read more "Building The SQLSaturday Orlando Marketing Plan–Part 27"A recent Connector showed the following stats for SQLSaturday for the fiscal year ending June 30, 2014 and mentioned 86 events completed: Impressive numbers to be sure, but are we adding events? Kendal Van Dyke sent me this projection he did while on the Board of Directors: That looks like reasonable growth and […]
Read more "The Growth Of SQLSaturday"More notes: In hindsight it’s easy to see we should have worked on the email template first, then the flyers. Email is our #1 way of communicating and it’s important to try to get as much out of it as possible. My original vision was to show the seminars as “ads” in a right hand […]
Read more "Building The SQLSaturday Orlando Marketing Plan-Part 26"
SQLAndy 