Building The SQLSaturday Orlando Marketing Plan-Part 26

More notes: In hindsight it’s easy to see we should have worked on the email template first, then the flyers. Email is our #1 way of communicating and it’s important to try to get as much out of it as possible. My original vision was to show the seminars as “ads” in a right hand […]

How To Get The Boss To Pay For Training

How do you get the boss to pay for training? In my experience you have to: Ask. The boss isn’t sitting around thinking of ways to make your life better Align. Ask for training that is relevant, or show how it is relevant if not obvious Persist. Even if you do a nice clean ask, […]

Building the SQLSaturday Orlando Marketing Plan-Part 25

Just the chart today. We’re considerably ahead of previous year registrations for the same number of weeks out. I’m looking at that number every day now!

Building the SQLSaturday Orlando Marketing Plan-Part 24

We’re at 180 registered so far and we haven’t published the schedule yet! So far so good. We’re on track to have the schedule live at 60 days out, maybe a little bit sooner. For those not attending you don’t get to see our marketing messages, so I’m including screenshots of the last two (one […]

SQLSaturday Orlando–A Message From Last Year Revisited

I was doing some work on the marketing for SQLSaturday Orlando and looked back at the messages we sent last year, and in one those messages I found this under the heading of “Invite a Friend”: “New to SQL Server? Not new, but never been to one of these events and wondering what it will […]

Building The SQLSaturday Orlando Marketing Plan-Part 23

Here’s the latest update on our registrations. We’re still ahead of all our previous events, that’s good, and we’re 2 weeks (or less) from announcing our schedule and I expect that to mark the beginning of the standard spike upward. Looking at this I realize that I don’t know what caused the nice bump at […]

Building the SQLSaturday Orlando Marketing Plan-Part 22

Had our second planning meeting, still trying to complete the email template and realized we had not clearly defined two tasks for this week; finish the template and send out the first promo for the seminars. Easy to get it jumbled on a call, should have caught it in the notes. Not a huge thing. […]

Building The SQLSaturday Orlando Marketing Plan-Part 21

Been busy the past week, not as much time on this as I’d have liked: Received the “retro” flyer with the minor revisions we requested Decided flyers are final in design, just need to get them all into PDF Had our first weekly call and talked about the tempo for marketing. Hope we can get […]

Building The SQLSaturday Orlando Marketing Plan-Part 20

Next week will begin our weekly planning call, so ahead of that (and perhaps a bit later than I should have) I sent out my draft calendar and marketing plan. It was hard to let go, I really yearn for the detail of a full project plan, but that’s just too much to tackle this […]

Building The SQLSaturday Orlando Marketing Plan-Part 19

Below is the chart Kendal Van Dyke maintains for us in Orlando showing year over year registration counts. Don’t I wish this was baked in to the admin tools! You can see the trend has been remarkably consistent over the years (and we see the same with PASS Summit registrations, except there you see spikes […]