I’m continuing to experiment with the messaging. Without A/B testing (and maybe even with, given the small list size) it’s hard to know what works, or doesn’t. If nothing else we’ll poll on it post event. I have some guidelines: Message every Tuesday. If they read them all good, but even if they don’t, it […]
Read more "SQLSaturday Orlando Marketing Plan-Part 37"I’ve been thinking about this topic for a few weeks, maybe longer. It’s based on the three years I served on the PASS Board, and observations of others who served before during, and after that time. I’m trying to look at behaviors and patterns, not people and personalities, though surely the latter plays a part […]
Read more "Being a Volunteer Leader Is Hard"I read with a bit of despair this post by Denise McInerney this morning. Going forward, it’s just “PASS”. Somehow we’ve transitioned to being a data organization, which I think means big data, Power Query, Sharepoint, Excel, and everything else. I always thought the SQL Server community was plenty big enough without needing to expand […]
Read more "The End of The Professional Association Of SQL Server? It Should Be More Than Just An Acronym"Big news for us in Orlando! On October 15th Mark Souza, General Manager – Data Platform Group at Microsoft, is going to speak to a joint oPASS/MagicPASS chapter meeting. Just having a joint meeting is a big deal, but having Mark as the speaker – hard to believe! The topic? We’ll share more on that […]
Read more "Joint oPASS/MagicPASS Meeting Scheduled for October 15, 2014- Featuring Mark Souza In Person!"Just checked in on my LinkedIn campaign. This is the one that uses job titles. Not a ton of impressions, but I can live with that at this level of targeting. Going to send this off to the team, we might run this longer given the low weekly spend. Tomorrow we’ll send out another update […]
Read more "SQLSaturday Orlando Marketing Plan-Part 36"Quick update on registrations. We’re at 287 as of noon on August 15th, not bad. The blue part of the line is Kendal’s forecast. Realistic maybe, but I’m still working on getting to 500!
Read more "SQLSaturday Orlando Marketing Plan-Part 35"ONETUG team graciously gave me time at the beginning of the meeting to talk about the upcoming SQLSaturday Orlando Asked them to attend – I think people like to be asked, and we really do want them to attend! Mentioned our paid seminars Asked them to mention the event to colleagues Handed out flyers Teased […]
Read more "Notes From the August 14, 2014 ONETUG Meeting"Tuesday we sent our metronomic email of the week. No huge call to action this week. My schedule called for a BI focus and I struggled to write it, so I changed to something I could write! We added in the reminder about oPASS/MagicPASS meetings, trying to reinforce the SQLSaturday <—> Chapter connection. Remember that […]
Read more "SQLSaturday Orlando Marketing Plan-Part 34"I was reading http://paultebraak.wordpress.com/2014/08/11/the-wisdom-of-the-tableau-crowd/ and, no disrespect intended at all to the Tableau universe, I was astounded to see that the Tableau Conference is bigger than the PASS Summit. Both are in Seattle (different dates), and the prices look to be similar ($1495 is the number I saw for TC, but registration is closed/sold out). […]
Read more "Tableau Conference Is Bigger Than PASS Summit"More notes, hopefully not repeating any from previous posts! Karla has used the chart showing registration growth as a way to reinforce to sponsors that we’re on track for solid attendance. I suspect it also carries with it the impression that we’re engaged in trying to drive the number up, which is always good for […]
Read more "Building The SQLSaturday Orlando Marketing Plan-Part 33"
SQLAndy 