Seminars (aka “pre-cons”) have been part of the DNA of SQLSaturday going back to #1. For those that weren’t there we started off with Joe Celko doing our first one and it went really well. I think we sold it at $99, included his latest book and lunch, and had about 70 paying attendees. That […]
Read more "Building the SQLSaturday Orlando Marketing Plan–Part 6 (Seminars)"More notes, many from a chat with Kendal. We wish we could see the open rate on email and an easy way to do A/B testing. The emailer in the site (mine, or a derivative maybe) was just built to send a lot of email, no bells and whistles. Would the open rate help? Don’t […]
Read more "Building the SQLSaturday Orlando Marketing Plan–Part 5"I spent some more time last night thinking about the event and marketing it. Biased I am, but I think the event has a great value proposition and doesn’t require “selling” except to first timers (seminars are different). We seem to do pretty well at getting first timers to attend, so it worth extra effort […]
Read more "Building the SQLSaturday Orlando Marketing Plan–Part 4"Quick thoughts about the work required to make all day meetings run smoothly: Suitable space with enough seating (and reasonable chairs!) Turn down the AC if the room is going to be crowded to help with the heat load Plenty of power strips – few people will make it through the day on laptop battery […]
Read more "Logistics For All Day Meetings"Not to short change fund raising, but the toughest goal to meet for this year is registration/attendance if we’re going to hit our 20% growth target. No, it’s not all about numbers, but our stance is that we’d like to deliver as much learning as possible – both to do good and to leverage our […]
Read more "Building the SQLSaturday Orlando Marketing Plan–Part 3"I tend to be amused when I run into something that causes me stress because I like to think – foolishly – that I’ve learned to manage stress and even avoid it by dealing with the underlying source of the stress. Last week I was in a meeting for 3-1/2 days. More workshop than meeting. […]
Read more "A New Stressor"Our attendance number for last year was 285, so we’re going to aim for increasing that by 20% to 342. Our registration count was 343, so we’ll need to increase that by at least 20% as well to get the corresponding gain in attendees – I’m going to round that up and say that our […]
Read more "Building the SQLSaturday Orlando Marketing Plan–Part 2"I’ve committed to presenting but haven’t decided on the presentation yet. It will probably be a remote presentation because it’s a bit of a drive from my home to Clearwater, but then again I like Clearwater Beach so it might turn into a mid week mini vacation trip. We’ll see.
Read more "Speaking At the Pinellas SQL Group on August 18, 2014"I saw this write up about Aaron Sorkin and the writing on Newsroom just after posting Blogging-Write More and found the part about meeting a weekly deadline for a series interesting – hugely paraphrased he says that you have to write it and let it go, there just isn’t time for perfection. If you think […]
Read more "Sorkin On Writing"Yesterday I submitted a new question of the day based on the best idea generator you can find – something that went wrong at work. It had the added merit of having an error message that didn’t clearly state the problem. Once you have the problem and the answer then it’s just a matter of […]
Read more "Another Question Of the Day"
SQLAndy 