Better, Faster, and Cheaper was published today and I hope you’ll read it, and then challenge your own assumptions for a minute. Is it always 2 of the 3? This was hard to write because I struggled for a good example. In the end my example is both contrived and twists the definition some – […]
Read more "SQLServerCentral Editorial: Better, Faster, and Cheaper"Seminars (aka “pre-cons”) have been part of the DNA of SQLSaturday going back to #1. For those that weren’t there we started off with Joe Celko doing our first one and it went really well. I think we sold it at $99, included his latest book and lunch, and had about 70 paying attendees. That […]
Read more "Building the SQLSaturday Orlando Marketing Plan–Part 6 (Seminars)"More notes, many from a chat with Kendal. We wish we could see the open rate on email and an easy way to do A/B testing. The emailer in the site (mine, or a derivative maybe) was just built to send a lot of email, no bells and whistles. Would the open rate help? Don’t […]
Read more "Building the SQLSaturday Orlando Marketing Plan–Part 5"I spent some more time last night thinking about the event and marketing it. Biased I am, but I think the event has a great value proposition and doesn’t require “selling” except to first timers (seminars are different). We seem to do pretty well at getting first timers to attend, so it worth extra effort […]
Read more "Building the SQLSaturday Orlando Marketing Plan–Part 4"Quick thoughts about the work required to make all day meetings run smoothly: Suitable space with enough seating (and reasonable chairs!) Turn down the AC if the room is going to be crowded to help with the heat load Plenty of power strips – few people will make it through the day on laptop battery […]
Read more "Logistics For All Day Meetings"
SQLAndy 