Major sponsors in our space get hundreds of emails from us each year, all asking for money. Those are all interesting and potentially valuable invitations, but the sheer volume can be overwhelming. Beyond that, sponsors struggle to find the ROI, from picking the swag that draws people to the table to identifying venues most likely […]

One of the topics I forgot to mention from the Roundtable was a swell of dissatisfaction with the GAP. Not all understood it, and it’s clearly not “global” from the perspective of the non North American events. I don’t know if GAP is a good idea or not, but it started to help sponsors (and […]

Following up on my notes about the 2016 SQLSaturday Roundtable I wanted to write more about the ROI of SQLSaturday. I suppose there are many ways to measure it, but I think it boils down to two views: How many people did we train/hours we deliver to our members? That’s what we’re in business to […]

Each year PASS holds a meeting for SQLSaturday event leaders and key players on Tuesday morning. It’s a valuable meeting, though I have some criticisms about both format and content this year, more on that in a minute. Watching and listening, I appreciate more than ever that while it’s useful for the audience, it’s an […]